How do you measure the rewards for the makers and sponsors of most of the several dozen floats set to roll down Colorado Blvd. in Pasadena on Jan. 1?
For some it’s a paycheck, public relations points, and civic pride as millions of people watch the broadcast. But for the makers of one, and only one float, the rewards are largely about learning by doing through collaboration.
“We are a student leadership development program that happens to have a float building problem,” said Quinn Akemon, a fifth year at Cal Poly San Luis Obispo and president of their campus’ float building program.
This will be the 75th year that students from the San Luis Obispo and the Cal Poly Pomona campuses team up to design and build a Rose Parade Float. Guided by one campus advisor, the students decide what the float will look like, how it will move, and what flowers and plants it will be decorated with.
Putting students at the center of the process can “show the world what Cal Poly students are capable of if you give them the opportunity to be autonomous and work hard and really show that learn-by-doing spirit that we're taught on our campuses,” Akemon said.
The 135th Rose Parade begins at 8 a.m. PT on Jan. 1, 2024, and travels more than five miles down Colorado Blvd. in Pasadena.
The two schools’ float programs stand as an example of how collaboration can be taught in college as employers bemoan that college graduates aren’t ready to work on teams in the workplace.
“I 100% believe that this program has altered the trajectory of my life in a more positive way than anything else could,” said Matthew Rodarte, a fourth year electrical engineering major at Cal Poly Pomona who’s president of his campus float program.
The Pasadena Tournament of Roses said it costs at least $275,000 to build “a high quality float” — and prices go up significantly with size and sophisticated animation.
I 100% believe that this program has altered the trajectory of my life in a more positive way than anything else could.
Most of the roughly 45 parade floats are made by professional builders. Only six are “self built” floats, like the Cal Poly float. And the Cal Poly float is the only one entirely built and designed by students.
This year’s Cal Poly float is called “Shock and Roll: Powering the Musical Current,” keeping with the 2024 parade’s music theme. Roses, marigolds, chrysanthemums and other flowers and plants will decorate figures of sea life that include features an eel playing a Gibson Flying V guitar and a giant scallop DJing a record..
A Cal Poly Pomona spokesperson didn’t give the price tag for the float but said costs are kept down through financial donations, and by re-using construction material, and growing some of the flowers and plants on campus that’ll be used to decorate the float.
And labor is free.
The students working on the float, including the 25 who are the core of the leadership team, do not receive academic credit or payment for their effort.
“I explicitly took a floral design class where I learned how to make floral arrangements on the Cal Poly SLO campus in order to know more so I could bring it to float building,” Akemon said. They’re a plant science major.
Akemon and Rodarte say the program attracts engineers but there are also architecture and art students working on the float too — “people that just really have an understanding of this design, feedback, making-adjustments process that really follows us the entire year,” Akemon said.
Akemon said some of the students are interested in using their design and project management experience working on the float to apply for jobs at entertainment companies like Disney.
Rodarte’s worked on the Cal Poly floats for three years now and has tried to do tasks outside his comfort zone, such as working to shape the float’s frame.
“We were working on our new animation system and we were unable to get a signal out of it. So we brought in the oscilloscope,” Rodarte said, and he stepped in to operate the device because the younger electrical engineering students hadn’t learned to use it yet.
(An oscilloscope is a device that measures electrical voltage and displays it as a wave form on a sandwich-bread sized screen.)
I'm a much better communicator. Every time I have to do a public speaking [in an] exam or a presentation in one of my engineering classes, my classmates always come up to me and be like, "Whoa, how did you do that?"
Rodarte is working on his senior project using sensor technology to power a home entertainment system. He’s emerged as one of the project’s leaders, he said, something he attributes to his multi-year experience in the float program.
“I'm a much better communicator. Every time I have to do a public speaking [in an] exam or a presentation in one of my engineering classes, my classmates always come up to me and be like, Whoa, how did you do that?,” he said.
There’s been some hand wringing in recent years about whether colleges and universities are doing enough to teach students collaboration and teamwork skills in classrooms. According to a 2021 survey conducted by the Association of American Colleges & Universities, nearly two-thirds of employers said they value employees who work well in teams but fewer than half believed college graduates have those skills.
Akemon, Rodarte and other students who worked on the float are set to watch the Rose Parade from complimentary seats in bleachers along the parade route.
“You can't even hear yourself think over the just absolute chaos that happens in our student section when our float comes past,” Akemon said.
That chaos, Akemon and Rodarte said, is students wanting the world to know how much love and care they put into this work of art.
