If you're looking for KPCC.org, don't worry, you've come to the right place. Starting today, Thursday, Feb. 29, this is where you'll find info on AirTalk, FilmWeek and FilmWeek Marquee, as well as our radio programming schedules and all the shows you love to listen to on LAist 89.3.
For more than a decade, KPCC.org (or SCPR.org, if you prefer) was the primary web destination for listeners and members of LAist 89.3, formerly known as KPCC. Our FM radio station is the leading NPR affiliate in the Los Angeles area and began its local news mission back in 2000.
In 2018, we acquired LAist.com and we moved publication of local daily news here. That move to the LAist.com platform was an investment in building a daily digital reading habit on an established local news site. Why? The reality is most people don't think about reading the work of a radio station — even as our newsroom has done award-winning written stories for many years.
While we migrated non-audio work to LAist.com, we kept KPCC.org going as a home for daily synopses of our long-running AirTalk show, as well as for radio programming schedules and for publishing NPR stories that might not have a direct connection to Angelenos.
Now, after nearly 200,000 stories, blog posts, audio clips and local and national programs, the time has come to sunset the radio-oriented site and bring all of our platforms under the LAist.com umbrella.
That means starting today, Thursday, Feb. 29, this is where you'll find info on AirTalk, FilmWeek and FilmWeek Marquee.
This is the last stage in the rebranding process, and we wanted to make sure we got it right. Why are we doing this? The short answer is that managing two sites is costly, and since the rebrand to the LAist name rolled out last February, it no longer made sense to keep our digital and broadcast operations separate.
We’ve watched with concern as many newsrooms went through devastating layoffs or shut down entirely. We know we have to act with urgency to maintain relevance and reach new audiences and members.
The longer answer, though, is rooted in the strategy behind our organization’s digital transformation. To fulfill our mission, we realized that, more and more, audiences were moving to digital platforms for their news.
In the last few months, that process has accelerated. We’ve watched with concern as many newsrooms went through devastating layoffs or shut down entirely. We know we have to act with urgency to maintain relevance and reach new audiences and members. That means we must continue to adapt and change.
As one of the largest newsrooms in the region and the state, our investment and efforts to broaden and scale our local news reach have outgrown what we can do on the radio alone. Today, more than a million people turn to LAist.com for our award-winning investigations, voting guides, podcasts, and human-centered journalism every month.
Many of these people have never listened to LAist 89.3, and even more have not previously had a relationship with public media at all. Instead, they find us on social media, in news aggregators, on the LAist website, and on their mobile devices.
Our loyal radio listeners have played a critical role in making this high-quality local journalism available to Southern Californians. Without the support of the folks who built KPCC over more than two decades into LAist today, none of this would be possible.
We remain committed to serving our listeners even as we expand beyond our radio roots to reach Angelenos who may have never heard or listened to NPR coverage. The goal is to build a wide community of support to ensure the continued sustainability of local news in the greater Los Angeles region.
Make no mistake: We have no intention of backing away from what has made us great— from the high quality radio programs that you continue to listen to and support. LAist 89.3 isn’t going anywhere. Neither is AirTalk, Larry Mantle, FilmWeek, or the NPR programming that is such an important part of your day. The only thing that will be different is the web address.
You can listen to the LAist 89.3 live stream any time on LAist.com. Just click the “Live Radio” button at the top of your browser window. You can even keep streaming while browsing through LAist.com without interruption.
Our app lets you can listen live and also listen back to shows you might have missed, as well as have access to our award-winning podcasts. Plus, get quick news updates on demand with The LA Report.
The app also offers the latest local headlines and alerts you to local breaking news and programming updates:
More ways to listen:
Andy Cheatwood is LAist's vice president for product and Megan Garvey is the executive editor.
